Know your referral base
Your own reports and patient surveys can reveal a wealth of information on opportunities for growth and uniqueness in your market, especially when compared with local, national, and even global industry statistics. You’ll also want to regularly review where your referrals are coming from, including physician referrals, your staff, and patient word-of-mouth.
Furthermore, keeping track of rejected referrals, if any, can help you identify growing needs in your market for types of exams you may currently not offer. Compare this information with industry trends, and plan on investing in new equipment for the rising needs of patients in your area.
Additional Marketing Strategies
Experiencing the results of a new marketing strategy takes time and effort, but constantly reviewing your market data and regularly researching opportunities for new services is sure to provide lasting profitability for your imaging center. In the meantime, a new revenue stream could be found by working with a medical lien finance company.
Medical lien finance companies, such as OMNI Healthcare offer cash for your receivables, so that you don’t have to wait for personal injury cases to settle. Unfortunately, not all medical lien finance companies are the same, and few will go above and beyond receivable purchasing the way that OMNI Healthcare can.
In addition to offering top dollar for your receivables, OMNI Healthcare can connect you with their extensive nationwide network of healthcare providers, patients, and attorneys, helping you expand your referral base and considerably increase your cash flow. As an affiliate of Global Financial, one of the nation’s leading financiers for attorneys, OMNI Healthcare is well backed and has the resources to wait for a court case to settle.
If a case falls through in court, OMNI Healthcare will assume the loss with no repercussions on your end. In less than a week, you can receive the cash you need to purchase new equipment, finance your marketing budget, and substantially increase your referral base.